Marketing Research : An Applied Orientation. Sixth Edition

This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.

Riset Pemasaran: pendekatan Terapan Jilid 1. Edisi Keempat

Berjudul asli Marketing Research, buku ini diterbitkan oleh Pearson Education pada tahun 2008. Buku tersebut disadur menjadi Riset Pemasaran oleh Penerbit Indeks dan dibuat dalam berbagai edisi, diterbitkan dalam bahasa Indonesia pada tahun 2009. Penerjemahan buku ini ke dalam berbagai bahasa menjadi bukti bahwa teori pemasaran Naresh K. Malhotra diminati dan digunakan oleh siapa saja yang tert…

Riset Pemasaran: Pendekatan Terapan Jilid 2. Edisi Keempat

Edition

Edisi Keempat

ISBN/ISSN

9789790620858

Collation

481 p. ; ill. ; 28 cm.

Series Title

-

Call Number

658.8322 Mal r

Marketing research : an applied orientation. Seventh Global Edition

Edition

Seventh Global Edition

ISBN/ISSN

9781292265636

Collation

-

Series Title

-

Call Number

658.83 Mal m

Basic marketing research : Integration of social media. Fourth Edition

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills

Basic Marketing Research : a decision-making approach. Third Edition

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

Basic marketing research. Fourth Pearson New Edition

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.