Text

Marketing Research : An Applied Orientation. Sixth Edition

This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.

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Detail Information

Series Title

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Call Number

658.8322 Mal m

Publisher

New Jersey : Pearson., 2010

Collation

929 p.

Language

English

ISBN/ISSN

9780136094234

Classification

658.8322

Content Type

text

Media Type

unmediated

Carrier Type

volume

Edition

Sixth Edition

Subject(s)

MARKETING RESEARCH

Specific Detail Info

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Statement of Responsibility

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