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A primer on partial least squares structural equations modeling (PLS-SEM). Th…
"The third edition of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) guides readers through learning and mastering the techniques of this approach in clear language. Authors Joseph H. Hair, Jr., G. Tomas M. Hult, Christian Ringle, and Marko Sarstedt use their years of conducting and teaching research to communicate the fundamentals of PLS-SEM with limited emphasis on e…
- Edition
- Third Edition, 2022
- ISBN/ISSN
- 9781544396408
- Collation
- xx, 363 p.
- Series Title
- -
- Call Number
- 511.42 Hai p
Essentials of marketing research. Third Edition
Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treat…
- Edition
- Third Edition
- ISBN/ISSN
- 9780078028816
- Collation
- 414 p. ; 26 cm.
- Series Title
- -
- Call Number
- 658.83 Hai e
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