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Brand experiences : building connections in a digitally cluttered world
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: Randazzo, Steve -
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Social media addiction in Generation Z consumers : implications for business and marketing
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: Benavides, Teresa Berenice Treviño - Castro, Ana Teresa Alcorta - Marichalar, Sofia Alejandra Garza - Cisneros, Mariamiranda Peña - Baker, Elena Catalina -
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Online consumer behavior : theory and research in social media, advertising, and e-tail
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: Close, Angeline -
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The objects of affection : semiotics and consumer culture
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: Berger, Arthur Asa -
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Consumer behavior: Perilaku konsumen dan strategi pemasaran (edisi 4)
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: Peter, J. Paul -
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Transmedia marketing : from film and TV to games and digital media
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: Zeiser, Anne -
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Riset Pemasaran dan Konsumen Seri : 3
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: Sumarwan, Ujang -
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Riset Pemasaran Dan Konsumen Seri : 2
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: Sumarwan, Ujang -
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Consumer behavior 11th Ed.
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: Schiffman, Leon G - Wisenbilt, Joseph -
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Seeking customers
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: Sviokla, John J - Shapiro, Benson P -
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What customers like about you : adding emotional value for service excellence and competitive advantage
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: Freemantle, David -
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Trends in Tourist Behavior : New Products and Experiences from Europe
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: Artal-Tur, Andrés -
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People and products : consumer behavior and product design
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: Kimmel, Allan J. -
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Everydata : the misinformation hidden in the little data you consume every day
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: Johnson, John H. - Gluck, Mike -
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Consumer Behavior : Buying, Having, and Being 12th ed.
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: Solomon, Michael R -
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Consumer behavior and culture : consequences for global marketing and advertising 2nd edition
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: Mooij, Marieke K. de -
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Consumer Behavior: Buying, Having, and Being 8th edition
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: Solomon, Michael R -
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Consumer Behaviour in Tourism 3rd edition
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: Swarbrooke, John - Horner, Susan -
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The behavioral economics of brand choice
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: Foxall, Gordon, R - Schrezenmaier, Teresa C -
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Irrational Consumer : Perilaku Irasional yang Mempengaruhi Pengambilan Keputusan
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: Ariely, Dan -
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