Consumer behaviour in tourism. Fourth Edition

Edition

Fourth Edition

ISBN/ISSN

9780367495596

Collation

484 p. ; 25 cm.

Series Title

-

Call Number

658.8342 Hor c

Global marketing and advertising : understanding cultural paradoxes. Fourth E…

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising (by Marieke de Mooij) offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communic…

Consumer behavior: Perilaku konsumen dan strategi pemasaran. Edisi Keempat

Edition

Edisi Keempat

ISBN/ISSN

9794117366

Collation

323 p

Series Title

-

Call Number

658.8342 Pet c

Consumer Behavior : Buying, Having, and Being. Twelfth Global Edition

For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social m…

Consumer behavior : building marketing strategy. Fifteenth International Stud…

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Included Appendix and Index

Entertainment marketing & communication : selling branded performance, people…

'Entertainment Marketing & Communication' focuses specifically on entertainment marketing, offering clear and up-to-date framework that allows you to adapt marketing principles and communication theory to the entertainment world.

Seeking customers

Essays discuss communication with customers, market research, industrial selling, pricing, negotiation, sales management, and hybrid marketing systems

Consumer Behavior: Buying, Having, and Being. Eighth Edition

In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.

Consumer behavior. Eleventh Edition

For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutori…

Consumer Behaviour in Tourism. Third Edition

16 The emergence of new markets and changes in tourist demand -- Case study - The environmental activist traveller: new dimensions by Saskia Faulk -- 17 The role of information and communication technologies in tourism -- Case study - A never-ending process: the role of guest reviews online in the provision of quality service by Saskia Faulk -- Part 7 Conclusions and future -- 18 Conclusions --…

What customers like about you : adding emotional value for service excellenc…

This new and iconoclastic book explodes the conventional wisdom that competitive advantage can be obtained by relying on systems for dealing with customers.

Social media addiction in Generation Z consumers : implications for business …

Social media has become vital in Generation Z users' daily lives, as they are the most connected group through social media; however, studies have shown the negative side of using social media heavily, particularly loneliness. Furthermore, the COVID-19 pandemic has contributed to the significant growth of social media use with Generation Z users, which has shown to cause negative psychological …

Brand experiences : building connections in a digitally cluttered world

Attention spans are shrinking and now, more than ever, brands need to create meaningful consumer connections to ensure success...but how? Award-winning marketer Steve Randazzo shares how he's used experiential marketing to help companies like Disney, Pepsi, and Anheuser-Bush build brand loyalty while dramatically reducing annual marketing spend.

Online consumer behavior : theory and research in social media, advertising, …

First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.

The objects of affection : semiotics and consumer culture

In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.

Transmedia marketing : from film and TV to games and digital media

Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms - harnessing the power of audience to shape and promote your story. Through succe…

Riset Pemasaran dan Konsumen Seri : 3

Edition

-

ISBN/ISSN

9789794935378

Collation

xx, 360 p. ; 23 cm.

Series Title

-

Call Number

658.834320 Sum r

Riset Pemasaran Dan Konsumen Seri : 2

Edition

-

ISBN/ISSN

9789794934104

Collation

xiii, 370 p. ; 23 cm.

Series Title

-

Call Number

658.834320 Sum r

Trends in Tourist Behavior : New Products and Experiences from Europe

This book examines both how tourist behavior is being shaped by the new tourism products and segments that are appearing on the European market and how the tourist experience influences post-trip evaluation of destinations and of tourism and hospitality businesses. On this basis, practical implications and recommendations are highlighted that will help destination management organizations to im…

People and products : consumer behavior and product design

By examining the interface between consumer behavior and new product development, this text demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity.