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Found 1 from your keywords: author=Wisenbilt, Joseph
cover
Consumer behavior. Eleventh Edition
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Schiffman, Leon GWisenbilt, Joseph

For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutori…

Edition
Eleventh Edition
ISBN/ISSN
9780273787136
Collation
492 p. ; 28 cm.
Series Title
-
Call Number
658.8342 Sch c