Excellent Career Begins with Excellent Education

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Found 1 from your keywords: author=Kimmel, Allan J.

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People and products : consumer behavior and product design

By examining the interface between consumer behavior and new product development, this text demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity.

Edition: -
ISBN/ISSN: 9781138812253
Collation: 311 p. ; 24 cm.
Series Title: -
Call Number: 658.8342 Kim p

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