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Found 2 from your keywords: author=Berger, Arthur Asa
cover
Media and communication research methods. Second edition
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Berger, Arthur Asa

In this new edition, Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humour - to update and enhance this must-have introductory text. Combining both qualitative and quantitative research methods, the book covers the topics thoroughly and is clearly written and engaging. This book is ideal for beginning research studen…

Edition
Second edition
ISBN/ISSN
9781412987776
Collation
341 p
Series Title
-
Call Number
302.23 Ber m
cover
The objects of affection : semiotics and consumer culture
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Berger, Arthur Asa

In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.

Edition
-
ISBN/ISSN
9780230103733
Collation
198 p. ; 21 cm.
Series Title
-
Call Number
302.2 Ber o