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Found 3 from your keywords: author=Schiffman, Leon G
cover
Consumer behavior. Eleventh Edition
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Schiffman, Leon GWisenbilt, Joseph

For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutori…

Edition
Eleventh Edition
ISBN/ISSN
9780273787136
Collation
492 p. ; 28 cm.
Series Title
-
Call Number
658.8342 Sch c
cover
Consumer Behavior. Tenth Global Edition
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Kanuk, Leslie LazarSchiffman, Leon G

Taking a market segmentation approach, this latest edition of a respected text carefully balances consumer behaviour concepts, research and applied marketing examples.

Edition
Tenth Global Edition
ISBN/ISSN
9780137006700
Collation
592 p.
Series Title
-
Call Number
658.8342 Sch c
cover
Consumer Behavior. Ninth Edition
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Kanuk, Leslie LazarSchiffman, Leon G

Edition
Ninth Edition
ISBN/ISSN
9780131869608
Collation
541 p.
Series Title
-
Call Number
658.8342 Sch c

Edition
Ninth Edition
ISBN/ISSN
9780131869608
Collation
541 p.
Series Title
-
Call Number
658.8342 Sch c