Advertising and promotion : an integrated marketing communications perspectiv…

This book teaches us how organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Included Glossary, Bibliography, and Index

Marketing communications : a European perspective. Seventh Edition

Learn the techniques and applications of marketing communications in a European context. Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context Glossary: page 529-543. Index: page 544-558.

Creative Brief Blueprint

In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy

Marketing communications : touchpoints, sharing and disruption. Eighth Edition

Edition

Eighth Edition

ISBN/ISSN

9781292234977

Collation

-

Series Title

-

Call Number

658.802 Fil m

Entertainment marketing & communication : selling branded performance, people…

Edition

-

ISBN/ISSN

9780132345163

Collation

489 p.

Series Title

-

Call Number

658.80221 Say e

Influencer marketing : building brand communities and engagement. Second Edition

This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Includes Index

Advertising and promotion : an integrated marketing communications perspectiv…

Edition

Tenth Edition

ISBN/ISSN

9789814575119

Collation

827 p.

Series Title

-

Call Number

659.1 Bel a

The handbook of strategic public relations and integrated marketing communica…

Edition

Second Edition

ISBN/ISSN

9780071767460

Collation

904 p. ; 24 cm.

Series Title

-

Call Number

658.45 Cay h

Advertising, promotion, and other aspects of integrated marketing communicati…

Edition

Tenth Edition

ISBN/ISSN

9781337282659

Collation

635 p. ; 28 cm.

Series Title

-

Call Number

658.82 Shi a

Marketing communications : fame, influencers and agility. Ninth Edition

Edition

Ninth Edition

ISBN/ISSN

9781292400327

Collation

628 p. ; 27 cm.

Series Title

-

Call Number

658.802 Fil m

Integrated advertising, promotion & marketing communications. Eighth Global E…

Edition

Eighth Global Edition

ISBN/ISSN

9781292222691

Collation

508 p. ; 28 cm.

Series Title

-

Call Number

659.1 Clo i

Integrated marketing communications : strategic planning perspectives. Fifth …

Edition

Fifth Edition

ISBN/ISSN

9780134270371

Collation

451 p. ; 28 cm.

Series Title

-

Call Number

658.802 Tuc i

Integrated marketing communications : strategic planning perspectives. Fourth…

Edition

Fourth Edition

ISBN/ISSN

9780133157871

Collation

xxiii, 440 p. ; 28 cm.

Series Title

-

Call Number

658.802 Tuc i

Marketing communications. Fourth Edition

Edition

Fourth Edition

ISBN/ISSN

9781529781212

Collation

415 p. ; 26 cm.

Series Title

-

Call Number

658.802 Ega m

The IMC Handbook : Readings and Cases in Integrated Marketing Communications.…

Edition

Third Edition

ISBN/ISSN

9781933199061

Collation

x, 487 p. ; 23 cm.

Series Title

-

Call Number

658.82722 Kel i

Getting started with transmedia storytelling. Second Edition

Edition

Second Edition

ISBN/ISSN

9781515339168

Collation

210 p. ; 26 cm.

Series Title

-

Call Number

808.02 Pra g

This is PR : the realities of public relations. Eleventh Edition

Edition

Eleventh Edition

ISBN/ISSN

9781111836832

Collation

369 p. ; 26 cm.

Series Title

-

Call Number

659.2 New t

Contemporary advertising and integrated marketing communications. Seventeenth…

Edition

Seventeenth Edition

ISBN/ISSN

9781266128882

Collation

704 p. ; 28 cm.

Series Title

-

Call Number

659.1 Wei c

Marketing communications. Third Edition

Edition

Third Edition

ISBN/ISSN

9781526446893

Collation

-

Series Title

-

Call Number

658.802 Ega m

Build your community : turn your connections into a powerful online community

Edition

-

ISBN/ISSN

9781292329994

Collation

-

Series Title

-

Call Number

658.812 Mil b