Excellent Career Begins with Excellent Education

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Found 1 from your keywords: author=Clow, Kenneth E.

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Integrated advertising, promotion & marketing communications. Eighth Global E…

For advertising courses. Integrated advertising and marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps studen…

Edition: Eighth Global Edition
ISBN/ISSN: 9781292222691
Collation: 508 p. ; 28 cm.
Series Title: -
Call Number: 659.1 Clo i

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