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Found 2 from your keywords: author=Egan, John
cover
Marketing communications. Fourth Edition
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Egan, John

Edition
Fourth Edition
ISBN/ISSN
9781529781212
Collation
415 p. ; 26 cm.
Series Title
-
Call Number
658.802 Ega m

Edition
Fourth Edition
ISBN/ISSN
9781529781212
Collation
415 p. ; 26 cm.
Series Title
-
Call Number
658.802 Ega m
cover
Marketing communications. Third Edition
Comment Share
Egan, John

John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications. The book takes an industry-driven approach which provides all the theories in the context of application and from a real world perspective. It also uses accessible, straight-forward language and all content is supported by a collection of learning features. New to this…

Edition
Third Edition
ISBN/ISSN
9781526446893
Collation
-
Series Title
-
Call Number
658.802 Ega m