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Found 2 from your keywords: author=Shimp, Terence A.
cover
Advertising, promotion, and other aspects of integrated marketing communicati…
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Shimp, Terence A.Andrews, J. Craig

Edition
Tenth Edition
ISBN/ISSN
9781337282659
Collation
635 p. ; 28 cm.
Series Title
-
Call Number
658.82 Shi a

Edition
Tenth Edition
ISBN/ISSN
9781337282659
Collation
635 p. ; 28 cm.
Series Title
-
Call Number
658.82 Shi a
cover
Advertising, promotion and other aspects of integrated marketing communicatio…
Comment Share
Shimp, Terence A.Andrews, J. Craig

Market-leading INTEGRATED MARKETING COMMUNICATION IN ADVERTISING AND PROMOTION, 9E International Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerg…

Edition
Ninth Edition
ISBN/ISSN
9781133191421
Collation
729 p ; 25 cm
Series Title
-
Call Number
658.82722 Shi a