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The handbook of strategic public relations and integrated marketing communica…
The Definitive Guide to PR and Communications—updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as w…
- Edition
- Second Edition
- ISBN/ISSN
- 9780071767460
- Collation
- 904 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.45 Cay h
The Handbook of Strategic Public Relations & Integrated Communications
As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of t…
- Edition
- -
- ISBN/ISSN
- 9780786311316
- Collation
- 574 p.
- Series Title
- -
- Call Number
- 658.45 Cay t
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