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Found 2 from your keywords: author=Kelly, J Steven
cover
The IMC handbook : readings and cases in integrated marketing communications.…
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Kelly, J Steven

A collection of essay and cases on customer-centered marketing by educators and practitioners in the field. "As long as there have been buyers, makers and sellers, there have been marketing challenges and opportunities. Historically ... the seller had immediate and personal contact with the buyer in the market [or] the bazaar ... While the system was personal, it wasn't very efficient ... As th…

Edition
Second Edition
ISBN/ISSN
9781933199344
Collation
509 p. ; 23 cm.
Series Title
-
Call Number
658.82722 Kel i
cover
The IMC Handbook : Readings and Cases in Integrated Marketing Communications.…
Comment Share
Kelly, J StevenJones, Susan KHagle, Richard A

A collection of essay and cases on customer-centered marketing by educators and practitioners in the field. "As long as there have been buyers, makers and sellers, there have been marketing challenges and opportunities. Historically ... the seller had immediate and personal contact with the buyer in the market [or] the bazaar ... While the system was personal, it wasn't very efficient ... As th…

Edition
Third Edition
ISBN/ISSN
9781933199061
Collation
x, 487 p. ; 23 cm.
Series Title
-
Call Number
658.82722 Kel i