Marketing communications : touchpoints, sharing and disruption. Eighth Edition

Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising 'I would recommend this book as the ...

Principles of marketing an asian perspective

"[This book] A 5-step customer engagement framework ties together key concepts and details on how marketing creates customer value and captures customer value in return.

Electronic commerce 2012 : a managerial and social networks perspective

Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks--all from a managerial perspective. To keep pace with today's ever-changing technology, the seventh edition has been streamlined--removing mat…

Marketing Channels. Seventh edition

'Marketing Channels' shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

Entertainment marketing & communication : selling branded performance, people…

'Entertainment Marketing & Communication' focuses specifically on entertainment marketing, offering clear and up-to-date framework that allows you to adapt marketing principles and communication theory to the entertainment world.

Content Rules

Edition

-

ISBN/ISSN

9781280592607

Collation

-

Series Title

-

Call Number

658.872 Han c

Real-time marketing & PR : how to instantly engage your market, connect with …

Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketp…

The marketing game! : with student CD-Rom. Third Edition

Introduction to the marketing game! - The market opportunity - Marketing department responsibilities - Submitting the marketing plan - Submitting an expanded marketing plan - Supporting the marketing plan - A new market opportunity.

IMC : using advertising and promotion to build brands

IMC goes beyond most books on the market today to concentrate not only on functions but also on integration and organization - the very foundations of effective marketing. Answering questions of "when to use, how to use, and who should be involved, " it provides concrete tools and strategies for managing the ongoing dialogue between buyers and sellers, creating and sending convincing brand mess…

ECommerce best practices : how to market, sell, and service customers with In…

In the increasingly competitive eCommerce market it is best practices that separate the highly profitable, high growth businesses from the "me-too" masses. Learn tools of that have been implemented over the past decade.

Likeable social media : how to delight your customers, create an irresistible…

THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketin…

Marketing. Fifth edition

Grewal/Levy Marketing was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect for Marketing, and provides professors with updated tools every month through the monthly newsletter. With Connect, students e…

Influencer marketing : building brand communities and engagement. Second Edition

This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Includes Index

Social Media Campaigns : strategies for public relations and marketing. Third…

This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today's communications professionals. Includes Index

Facilitating learning organizations : making learning count. Second Edition

This textbook provides business students with the knowledge and understanding of electronic commerce from a security risk management and control perspective.

Mastering Marketing

Everyone in business is involved in strategy, either formulating it or implementing it. Using case studies and examples of what leading companies are doing, this textbook presents the latest ideas from the world's four top business schools.

Marketing celebrities : Selebriti dalam iklan dan strategi selebriti memasark…

Edition

-

ISBN/ISSN

979206737x

Collation

viii, 141 p. ; 21 cm

Series Title

-

Call Number

658.8 Roy m

Advanced google adwords. Second Edition

Master every aspect of the powerful Google AdWords platform with this one-of-a-kind guide AdWords expert Brad Geddes, the first and only Advanced AdWords Seminar leader for Google, shares his detailed instruction and insights to get new users up and running quickly and teach AdWords pros some slick new tricks. This must-have new edition offers 50+ pages of fresh material on such topics as retar…

Integrated marketing communication : creative strategy from idea to implement…

New second edition: A classroom-tested, step-by-step approach to effective IMC, covering creative processes and strategies as well as changes in traditional advertising and marketing principles.

Principles of marketing. Fourteenth Edition

'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.