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Found 1 from your keywords: author=Swee, Hoon Ang
cover
Principles of marketing an asian perspective
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Kotler, PhilipArmstrong, GarySwee, Hoon Ang

"[This book] A 5-step customer engagement framework ties together key concepts and details on how marketing creates customer value and captures customer value in return.

Edition
-
ISBN/ISSN
9780131234390
Collation
xv, 535 hlm. ; 27 cm.
Series Title
-
Call Number
658.8 Kot p