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Found 4 from your keywords: author=Scott, David Meerman
cover
The new rules of marketing & PR : how to use social media, online video, mobi…
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Scott, David Meerman

The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in…

Edition
Sixth Edition
ISBN/ISSN
9781119362418
Collation
426 p. ; 24 cm.
Series Title
-
Call Number
658.872 Sco n
cover
Real-time marketing & PR : how to instantly engage your market, connect with …
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Scott, David Meerman

Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketp…

Edition
Rev. and updated
ISBN/ISSN
9781118155998
Collation
xvii, 254 p. ; 23 cm.
Series Title
-
Call Number
Hib 658.872 Sco r
cover
The new rules of sales and service : how to use agile selling, real-time cust…
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Scott, David Meerman

The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultan…

Edition
Revised and expanded
ISBN/ISSN
9781119272427
Collation
-
Series Title
-
Call Number
658.8 Sco n
cover
The new rules of marketing & PR : how to use social media, online video, mobi…
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Scott, David Meerman

Filled with case studies and real-world examples, this guide presents up-to-date marketing strategies for using the Internet and social media to promote products and services directly to the widest audience.

Edition
Fourth edition
ISBN/ISSN
9781118488768
Collation
439 p ; 23 cm
Series Title
-
Call Number
658.87222 Sco t