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Found 1 from your keywords: author=Coughlan, Anne T
cover
Marketing Channels. Seventh edition
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Anderson, ErinCoughlan, Anne T

'Marketing Channels' shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

Edition
Seventh edition
ISBN/ISSN
9780131275553
Collation
555 p.
Series Title
-
Call Number
658.87 And m
Availability3
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