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Found 1 from your keywords: author=Kerpen, Dave
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Likeable social media : how to delight your customers, create an irresistible…
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Kerpen, Dave

THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketin…

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9780071762342
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658.872 Ker l
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