Prinsip-Prinsip Pemasaran Jilid 2. Edisi Ke-12

The 12 th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined,Principles of Marketingtells the st…

Prinsip-prinsip Pemasaran Jilid 1. Edisi ke-12

Edition

Edisi ke-12

ISBN/ISSN

9789790331327

Collation

370p.

Series Title

-

Call Number

658.8 Kot p

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