Marketing communications : a European perspective. Seventh Edition

Learn the techniques and applications of marketing communications in a European context. Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context Glossary: page 529-543. Index: page 544-558.

Creative Brief Blueprint

In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy

Digital disruption in marketing and communications : a strategic and organiza…

This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional approaches to successfully face the upcoming challenges. They must learn how to innovate and change things when they go well. New emerging technologies such as AI and IoT are the new frontiers of the digital transformation that are radically changing the way c…

Video marketing : create engaging video campaigns to drive brand growth and s…

Create effective video marketing to stand out from a sea of content, connect with your audiences and boost brand awareness and sales

Strategic corporate communication : core concepts for managing your career an…

Strategic corporate communication: core concepts for managing your career and your clients' brands introduces readers to essential strategies in corporate communication. The book centers upon the idea that in order to be successful, communication professionals not only require outward-facing competencies to represent and serve clients, but also personal competencies of self-awareness and self-p…

Principles of strategic communication

Designed to support the paradigm shift in media and communication, this book presents the basic tenants of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them t…

The AI marketing canvas : a five-stage road map to implementing artificial in…

This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success--regardless of where their marketing organization is in the process. The book is also a call to action for marketing leaders to confront and decide how they will address this critical pivot point in marketing. Notes: page 211-234. Index: page 235-250.

Digital marketing fundamentals. Second Edition

In this book, all relevant aspects of digital marketing are addressed: strategic aspects, market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrate…

The new rules of marketing & PR : how to use social media, online video, mobi…

Edition

Sixth Edition

ISBN/ISSN

9781119362418

Collation

426 p. ; 24 cm.

Series Title

-

Call Number

658.872 Sco n

Digital marketing. Ninth Edition

Digital Marketing, 9th edition is the most comprehensive guide in the field, providing your students with the latest strategies, techniques, and trends Included Glossary and Index

Ultima Management : jurnal ilmu manajemen, volume 17, nomor 1, June 2025

This journal provides insights and perspectives for scholars, educators, students, practitioners, policy-makers and decision-makers on marketing management, operation management, financial management, human resource management, entrepreneurship and other areas related with management

Marketing management. Seventeenth Global Edition

Marketing Management gives students the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that confront marketing managers and top management as they strive to reconcile organizational needs and opportunities. Include endnotes, glossary, and index

Journal of Management and Business Environment (JMBE) special issue of the 9t…

The journal is intended to provide forums for academicians and practitioners to disseminating relevant, high quality research and discussing issues in the field of management and business environment.

Journal of Management and Business Environment (JMBE) volume 7 no 1, July 2025

The journal is intended to provide forums for academicians and practitioners to disseminating relevant, high quality research and discussing issues in the field of management and business environment.

Journal of Management and Business Environment (JMBE) volume 6 no 2, January …

The journal is intended to provide forums for academicians and practitioners to disseminating relevant, high quality research and discussing issues in the field of management and business environment.

Journal of Management and Business Environment (JMBE) volume 6 no 1, July 2024

The journal is intended to provide forums for academicians and practitioners to disseminating relevant, high quality research and discussing issues in the field of management and business environment.

Journal of Management and Business Environment (JMBE) volume 5 no 2, January …

The journal is intended to provide forums for academicians and practitioners to disseminating relevant, high quality research and discussing issues in the field of management and business environment.

Journal of Management and Business Environment (JMBE) volume 5 no 1, July 2023

The journal is intended to provide forums for academicians and practitioners to disseminating relevant, high quality research and discussing issues in the field of management and business environment.

Journal of Management and Business Environment (JMBE) volume 4 no 2, January …

The journal is intended to provide forums for academicians and practitioners to disseminating relevant, high quality research and discussing issues in the field of management and business environment.

E-commerce 2016 : business. technology. society. Twelfth Global Edition

Edition

Twelfth Global Edition

ISBN/ISSN

9781292109961

Collation

909 p. ; 26 cm.

Series Title

-

Call Number

658.8421 Lau e