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Business Marketing Management: B2B. Ninth Edition
Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing; presents a managerial rather than a descriptive treatment of business mark…
- Edition
- Ninth Edition
- ISBN/ISSN
- 9780324316858
- Collation
- 658 p.
- Series Title
- -
- Call Number
- 658.8 Hut b
Growth Hack: How to build virality into your business
"How To Build Virality Into Your Business And Get Your Product or Service In Front of More People..." How to grow your business using the power of the Internet. How to narrow in on your niche to laser-target your audience and use the power of the "long-tail." Building a business that will be successful for many years to come using a few simple principles. Marketing methods that successful compa…
- Edition
- First edition, 2016
- ISBN/ISSN
- 9781530991082
- Collation
- -
- Series Title
- -
- Call Number
- 658.872 Hun g
Marketing Plan : Bagaimana Menganalisis dan Menyusunnya
Buku ini secara garis besar berisi 3 (tiga) hal, yaitu : - Pengetahuan mengenai analisis untuk menyusun marketing plan - Pengetahuan untuk mmformulasikan strategi dan rencana dalam marketing plan - Lampiran yang berisi form-form untuk melatih penyusunan marketing plan secara menyeluruh dan terarah.
- Edition
- -
- ISBN/ISSN
- 9786022891529
- Collation
- 156 p. ; 26 cm.
- Series Title
- -
- Call Number
- 658.8 Pra m
Brand management : mastering research, theory and practice. Third Edition
Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.
- Edition
- Third Edition
- ISBN/ISSN
- 9780367172589
- Collation
- xiv, 323 p. ; 26 cm.
- Series Title
- -
- Call Number
- 658.827 Hed b
Principles of strategic communication. Second Edition
Principles of Strategic Communication, Second Edition is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing and advertising programs.The accompanying online resources feature chapter summaries, useful links to examples of strategic communication in action, suggested further reading and sample test questions.
- Edition
- Second Edition, 2026
- ISBN/ISSN
- 9781032626284
- Collation
- 360 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.802 Hol p
Lean branding : creating dynamic brands to generate conversion
Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You'll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for bu…
- Edition
- -
- ISBN/ISSN
- 9781492054191
- Collation
- 272 p. ; 23 cm.
- Series Title
- -
- Call Number
- 658.827 Bus l
Marketing and managing tourism destinations. Second Edition
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, cha…
- Edition
- Second Edition
- ISBN/ISSN
- 9781138897298
- Collation
- 689 p. ; 25 cm.
- Series Title
- -
- Call Number
- 910.688 Mor m
Digital strategies : data-driven public relations, marketing, and advertising
Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the fie…
- Edition
- -
- ISBN/ISSN
- 9780190925390
- Collation
- 249 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.872 Lut d
Understanding digital marketing : marketing strategies for engaging the digit…
In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends. Clear, informative and packed with case studies and examples, it gives an essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more.
- Edition
- Fifth Edition
- ISBN/ISSN
- 9781789666014
- Collation
- 426 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.872 Rya u
Marketing communications : a European perspective. Seventh Edition
Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context.
- Edition
- Seventh Edition, 2021
- ISBN/ISSN
- 9781292327891
- Collation
- -
- Series Title
- -
- Call Number
- 658.802 Pel m
Creative Brief Blueprint
In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy.
- Edition
- -
- ISBN/ISSN
- 9781098390457
- Collation
- -
- Series Title
- -
- Call Number
- 659.1 Mct c
Digital disruption in marketing and communications : a strategic and organiza…
This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional approaches to successfully face the upcoming challenges. They must learn how to innovate and change things when they go well. New emerging technologies such as AI and IoT are the new frontiers of the digital transformation that are radically changing the way c…
- Edition
- -
- ISBN/ISSN
- 9781032087917
- Collation
- -
- Series Title
- -
- Call Number
- 658.802 Mag d
Video marketing : create engaging video campaigns to drive brand growth and s…
Create effective video marketing to stand out from a sea of content, connect with your audiences and boost brand awareness and sales.
- Edition
- Second Edition
- ISBN/ISSN
- 9781398601147
- Collation
- -
- Series Title
- -
- Call Number
- 658.872 Mow v
Strategic corporate communication : core concepts for managing your career an…
Strategic Corporate Communication: Core Concepts for Managing Your Career and Your Clients' Brands introduces readers to essential strategies in corporate communication. The book centers upon the idea that in order to be successful, communication professionals not only require outward-facing competencies to represent and serve clients, but also personal competencies of self-awareness and self-p…
- Edition
- -
- ISBN/ISSN
- 9781516532735
- Collation
- -
- Series Title
- -
- Call Number
- 658.45 Che s
Principles of strategic communication
Designed to support the paradigm shift in media and communication, this book presents the basic tenants of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them t…
- Edition
- -
- ISBN/ISSN
- 9780367426316
- Collation
- -
- Series Title
- -
- Call Number
- 658.802 Hol p
The AI marketing canvas : a five-stage road map to implementing artificial in…
This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success --regardless of where their marketing organization is in the process. The book is also a call to action for marketing leaders to confront and decide how they will address this critical pivot point in marketing. The authors pose to marketers the critical questions o…
- Edition
- -
- ISBN/ISSN
- 9781503613164
- Collation
- xiii, 251 p. ; 21 cm.
- Series Title
- -
- Call Number
- 658.80028563 Ven a
Digital marketing fundamentals. Second Edition
Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains many International examples and cases. The Dutch version of this book (Basisboek Online Marketing) has becom…
- Edition
- Second Edition
- ISBN/ISSN
- 9789001749842
- Collation
- -
- Series Title
- -
- Call Number
- 658.872 Vis d
The new rules of marketing & PR : how to use social media, online video, mobi…
The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in…
- Edition
- Sixth Edition
- ISBN/ISSN
- 9781119362418
- Collation
- 426 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.872 Sco n
Digital marketing. Ninth Edition
Digital Marketing, 9th edition is the most comprehensive guide in the field, providing your students with the latest strategies, techniques, and trends Included Glossary and Index
- Edition
- Ninth Edition
- ISBN/ISSN
- 9781292738086
- Collation
- xxvii, 548 p. ; 27 cm.
- Series Title
- -
- Call Number
- 658.87202854678 Cha d
Ultima Management : jurnal ilmu manajemen, volume 17, nomor 1, June 2025
This journal provides insights and perspectives for scholars, educators, students, practitioners, policy-makers and decision-makers on marketing management, operation management, financial management, human resource management, entrepreneurship and other areas related with management
- Edition
- volume 17, nomor 1, June 2025
- ISBN/ISSN
- 20854587
- Collation
- iv, 174 p. ; 29,5 cm.
- Series Title
- Ultima Management: jurnal ilmu manajemen
- Call Number
- Ref 658.005 Uni u
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