Buku hibah The Asia Foundation
This book focuses on corporate communications as the art and craft of managing a company's behaviour and effective communication in society. It examines corporate communications' theoretical and applied aspects, featuring reference to global research, reputational cases and practical models.
The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This edition is updated throughout, including current information on digital media, new global examples, and a renewed emphasis on organization…
This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today's communications professionals. Includes Index
Bibliografi dan indeks
This essential guide to marketing, advertising, and PR unlocks current strategies to build and leverage consumer influence across social media. Appendix : page 340-352. Glossary : page 353-366. Notes : page 367-422. Index : page 423-436.