Strategic communication : public relations at work

This complete introduction to the fundamentals of communication and public relations presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin ...

Principles of strategic communication

Designed to support the paradigm shift in media and communication, this book presents the basic tenants of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them t…

The new rules of marketing & PR : how to use social media, online video, mobi…

The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in…

Practice of public relations. Thirteenth Global Edition

For courses in public relations. Prepares Students for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares students for contemporary public relations work in the changing landscape of the 21st century. Fraser…

Guide Media relations

Plot your course: setting your media strategy Cast your line: developing proactive media relations Caught on the hook: responding to media calls Count the catch: dealing with the financial media Batten down the hatches: handling the media in a crisis

Public relations practices : managerial case studies and problems. Seventh Ed…

Edition

Seventh Edition

ISBN/ISSN

9780138142711

Collation

xii, 356 hlm. : ilus. ; 24 cm.

Series Title

Pearson international edition

Call Number

659.222 Cen p

Real-time marketing & PR : how to instantly engage your market, connect with …

Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketp…

Likeable social media : how to delight your customers, create an irresistible…

THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketin…

Understanding Corporate Communication

This book focuses on corporate communications as the art and craft of managing a company's behaviour and effective communication in society. It examines corporate communications' theoretical and applied aspects, featuring reference to global research, reputational cases and practical models.

Reputation management : the key to successful public relations, corporate com…

The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This edition is updated throughout, including current information on digital media, new global examples, and a renewed emphasis on organization…

Social Media Campaigns : strategies for public relations and marketing. Third…

This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today's communications professionals. Includes Index

Public Relations. Second Edition

Edition

Second Edition

ISBN/ISSN

9780230549302

Collation

-

Series Title

-

Call Number

659.2 Dav p

Effective public relations. Ninth Edition

'Effective Public Relations' offers an authoritative and comprehensive summary of concepts, theory, principles, history and management of the field.

Media public relations

Edition

-

ISBN/ISSN

9786022622239

Collation

199 p.

Series Title

-

Call Number

659.2 Hid m

Cutlip and Center's effective public relations. Eleventh Edition

For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.

Media Relations Konsep, Pendekatan, Dan Praktik

Edition

-

ISBN/ISSN

9793782129

Collation

-

Series Title

-

Call Number

659.2 Iri m

The social media strategist : build a successful program from the inside out

Build a powerful social media strategy to increase buzz—and the bottom line “Whether you’re Fortune 500 or a small business owner, if you’re looking for success in this field, you owe it to yourself to read this book.” —George G. Smith Jr., Social Strategist, PepsiCo “After working with hundreds of organizations in their efforts to adopt social technologies, I can safely say The S…

The handbook of strategic public relations and integrated marketing communica…

The Definitive Guide to PR and Communications—updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as w…

Full frontal Public relations PR

A guide on how to talk to the media and generate effective press coverage provides lighthearted case studies that illustrate key processes for building strategic and cost-effective press relationships.

PR dan Marketing Politik 2014

Edition

-

ISBN/ISSN

9786021866658

Collation

620 p. : ill. ; 21 cm.

Series Title

-

Call Number

659.2 Mul p