Reputation management : the key to successful public relations, corporate com…

The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This edition is updated throughout, including current information on digital media, new global examples, and a renewed emphasis on organization…

Reputation management : the key to successful public relations and corporate …

Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputati…

Reputation management : the key to successful public relations and corporate …

Edition

Fourth Edition

ISBN/ISSN

9780815376972

Collation

438 p. ; 27 cm.

Series Title

-

Call Number

659.2 Doo r