Advertising and promotion : an integrated marketing communications perspectiv…

Edition

Tenth Edition

ISBN/ISSN

9789814575119

Collation

827 p.

Series Title

-

Call Number

659.1 Bel a

Brand mascots : and other marketing animals

Edition

-

ISBN/ISSN

9781138825079

Collation

299 p. ; 24 cm.

Series Title

-

Call Number

659.113 Bro b

Personal brands : manage your life with talent and turn it into a unique expe…

This book shows how to build and manage your personal brand

Advertising research : theory and practice. Second Edition

Edition

Second Edition

ISBN/ISSN

9780132128322

Collation

xxviii, 675 p. ; 24 cm.

Series Title

-

Call Number

659.1072 Dav a

How To Build An Advertising Agency Business : The Only Book You Need To Launc…

Edition

Special Edition

ISBN/ISSN

9781517141141

Collation

-

Series Title

-

Call Number

659.106 Joh h

Winning results with Google AdWords. Second Edition

Edition

Second Edition

ISBN/ISSN

9780071595742

Collation

-

Series Title

-

Call Number

659.144 Goo w

The Advertising Concept Book

Edition

-

ISBN/ISSN

9780500287385

Collation

-

Series Title

-

Call Number

659.121 Bar t

Advertising is dead long live advertising!

Edition

-

ISBN/ISSN

9780500286876

Collation

224 p. ; 29 cm.

Series Title

-

Call Number

659.121 Him a

Social media marketing : a strategic approach. Second Edition

Edition

Second Edition

ISBN/ISSN

9781305502758

Collation

-

Series Title

-

Call Number

658.872 Bar s

Social media strategy : marketing, advertising, and public relations in the c…

This essential guide to marketing, advertising, and PR unlocks current strategies to build and leverage consumer influence across social media. Appendix : page 340-352. Glossary : page 353-366. Notes : page 367-422. Index : page 423-436.

Ogilvy On Advertising

Edition

-

ISBN/ISSN

9781853756153

Collation

224 p.

Series Title

-

Call Number

659.1 Ogi o

Innovation in Magazine Design

Edition

-

ISBN/ISSN

9812454578

Collation

-

Series Title

-

Call Number

658.82722 Riv i

Advertising, promotion, and other aspects of integrated marketing communicati…

Edition

Tenth Edition

ISBN/ISSN

9781337282659

Collation

635 p. ; 28 cm.

Series Title

-

Call Number

658.82 Shi a

Advertising, promotion and other aspects of integrated marketing communicatio…

Edition

Ninth Edition

ISBN/ISSN

9781133191421

Collation

729 p ; 25 cm

Series Title

-

Call Number

658.82722 Shi a

Integrated advertising, promotion & marketing communications. Eighth Global E…

Edition

Eighth Global Edition

ISBN/ISSN

9781292222691

Collation

508 p. ; 28 cm.

Series Title

-

Call Number

659.1 Clo i

Integrated advertising, promotion & marketing communications. Seventh Edition

Edition

Seventh Edition

ISBN/ISSN

9781292093635

Collation

496 p. ; 28 cm.

Series Title

-

Call Number

658.82722 Clo i

Strategic advertising management. Fifth Edition

Edition

Fifth Edition

ISBN/ISSN

9780198703655

Collation

xxiv, 429 p. ; 25 cm.

Series Title

-

Call Number

659.1 Per s

Integrated marketing communications : strategic planning perspectives. Fifth …

Edition

Fifth Edition

ISBN/ISSN

9780134270371

Collation

451 p. ; 28 cm.

Series Title

-

Call Number

658.802 Tuc i

The Practice of Advertising. Fifth Edition

Edition

Fifth Edition

ISBN/ISSN

9780750661737

Collation

xxiii, 367 p. ; 23 cm.

Series Title

-

Call Number

659.1 Mac t

Global marketing and advertising : understanding cultural paradoxes. Fourth E…

Edition

Fourth Edition

ISBN/ISSN

9781452257174

Collation

XX, 395 p.

Series Title

-

Call Number

658.802 Moo g