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Found 2 from your keywords: author=Himpe, Tom
cover
Advertising is dead long live advertising!
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Himpe, Tom

As more and more conventional advertising channels become blocked, brands are beginning to renounce routine practice and take alternative and more exclusive routes. This illustrated book offers an overview of these revolutionary techniques, media and ideas.

Edition
-
ISBN/ISSN
9780500286876
Collation
224 p. ; 29 cm.
Series Title
-
Call Number
659.121 Him a
cover
Advertising next : 150 winning campaigns for the new communications age
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Himpe, Tom

The days when branders could consult a stayed formula again and again to reach their consumer are over. In the digital communications age, branders reluctant to embrace this new cultural landscape run the risk of becoming obsolete overnight. Big companies no longer dominate the public's consciousness by default; conversely, small companies who think big now have the opportunity to be key player…

Edition
-
ISBN/ISSN
9780811865395
Collation
399 p. ; 25 cm.
Series Title
-
Call Number
659.1 Him a