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Found 2 from your keywords: author=Clow, Kenneth E
cover
Integrated advertising, promotion & marketing communications. Eighth Global E…
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Baack, DonaldClow, Kenneth E.

For advertising courses. Integrated advertising and marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps studen…

Edition
Eighth Global Edition
ISBN/ISSN
9781292222691
Collation
508 p. ; 28 cm.
Series Title
-
Call Number
659.1 Clo i
cover
Integrated advertising, promotion & marketing communications. Seventh Edition
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Clow, Kenneth EBaack, Donald

For undergraduate Advertising and Integrated Marketing Communication courses. A Modern Guide to Integrated Marketing Communications Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotion…

Edition
Seventh Edition
ISBN/ISSN
9781292093635
Collation
496 p. ; 28 cm.
Series Title
-
Call Number
658.82722 Clo i