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Found 2 from your keywords: author=Davis, Joel J.
cover
Advertising research : theory and practice. Second Edition
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Davis, Joel J.

In order to become a successful advertising professional, it's important to understand the importance of research. Advertising Research: Theory & Practice shows readers how research helps advertisers make the best decisions in regards to strategy, target audiences, and creativity in a complex consumer and media environment. KEY TOPICS: The Nature and Process of Research; Research Ethics; Second…

Edition
Second Edition
ISBN/ISSN
9780132128322
Collation
xxviii, 675 p. ; 24 cm.
Series Title
-
Call Number
659.1072 Dav a
cover
Penelitian periklanan : teori dan praktik, edisi kedua
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Davis, Joel J.

Edition
-
ISBN/ISSN
9789797694531
Collation
xxxvi, 888 hal. ; 23 cm.
Series Title
-
Call Number
001.42 Dav p

Edition
-
ISBN/ISSN
9789797694531
Collation
xxxvi, 888 hal. ; 23 cm.
Series Title
-
Call Number
001.42 Dav p