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Found 2 from your keywords: author=Quesenberry, Keith A.
cover
Social media strategy : marketing, advertising, and public relations in the c…
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Quesenberry, Keith A.

Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students. Appendix: page 311-326. Glossary: page 329-341…

Edition
Second Edition, 2019
ISBN/ISSN
9781538101353
Collation
xvii, 352 p.
Series Title
-
Call Number
658.872 Que s
cover
Social media strategy : marketing, advertising, and public relations in the c…
Comment Share
Quesenberry, Keith A.

This essential guide to marketing, advertising, and PR unlocks current strategies to build and leverage consumer influence across social media. Appendix : page 340-352. Glossary : page 353-366. Notes : page 367-422. Index : page 423-436.

Edition
Fourth Edition, 2021
ISBN/ISSN
9781538167090
Collation
437 p. ; 26 cm.
Series Title
-
Call Number
658.872 Que s