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Found 2 from your keywords: author=Barry, Pete
cover
The Advertising Concept Book
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Barry, Pete

An essential introduction to the field for all students in advertising, communications, marketing, and allied fields, and an invaluable reference for professionals.

Edition
-
ISBN/ISSN
9780500287385
Collation
-
Series Title
-
Call Number
659.121 Bar t
cover
The advertising concept book : think now, design later : a complete guide to …
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Barry, Pete

The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on specific industry topi…

Edition
Third Edition.
ISBN/ISSN
9780500292679
Collation
-
Series Title
-
Call Number
659.1 Bar t