This is PR : The Realities of Public Relations. Tenth Edition

Edition

Tenth Edition

ISBN/ISSN

9780495568827

Collation

-

Series Title

-

Call Number

659.2 Tur t

Public Relations Law: A Supplemental Text

This supplemental text on PR law is intended to be used with other mass communication textbooks. It is intended for the mass communication law course, which is a mainstay in all accredited programs in mass communication, journalism, broadcasting, telecommunications, public relations, mass media, and related curricula.

Principles of strategic communication. Second Edition

Principles of Strategic Communication, Second Edition is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing and advertising programs.The accompanying online resources feature chapter summaries, useful links to examples of strategic communication in action, suggested further reading and sample test questions.

PR strategy and application : managing influence

Offers a clear explanation of the traditional role of PR, while also includes extensive discussions of exciting contemporary issues often neglected in other texts, including transparency, corporate social responsibility, reputation managemnet, activism, risk communication and social marketing

Social media strategy : marketing, advertising, and public relations in the c…

Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students. Appendix: page 311-326. Glossary: page 329-341…

Strategic media relations in the age of information : an evidence-based approach

This book offers an evidence-based perspective on the modern practice of media relations, primarily focusing on the development and strategic execution of a media relations program for a variety of organizations. It is targeted to students in advanced courses in public relations or communications, and to entry and mid-level public relations and media relations practitioners. Even with that bein…

Strategic communication : public relations at work

Jane Johnston and Leanne Glenny show how strategic communication and public relations plug into the social, economic and political world, creating crucial links between organisations and people. They explain how communication professionals build partnerships, motivate and engage stakeholders, manage content, media and planning, develop reputations, and troubleshoot crisis communication. Strateg…

Principles of strategic communication

Designed to support the paradigm shift in media and communication, this book presents the basic tenants of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them t…

The new rules of marketing & PR : how to use social media, online video, mobi…

Edition

Sixth Edition

ISBN/ISSN

9781119362418

Collation

426 p. ; 24 cm.

Series Title

-

Call Number

658.872 Sco n

Practice of public relations. Thirteenth Global Edition

Edition

Thirteenth Global Edition

ISBN/ISSN

9781292160054

Collation

453 p. ; 26 cm.

Series Title

-

Call Number

659.2 Sei p

Guide Media relations

Edition

-

ISBN/ISSN

9780131405677

Collation

124 p.

Series Title

Prentice-Hall guides to advanced business communication

Call Number

302.23 Sch g

Public relations practices : managerial case studies and problems. Seventh Ed…

Edition

Seventh Edition

ISBN/ISSN

9780138142711

Collation

xii, 356 hlm. : ilus. ; 24 cm.

Series Title

Pearson international edition

Call Number

659.222 Cen p

Real-time marketing & PR : how to instantly engage your market, connect with …

Buku hibah The Asia Foundation

Likeable social media : how to delight your customers, create an irresistible…

Edition

-

ISBN/ISSN

9780071762342

Collation

-

Series Title

-

Call Number

658.872 Ker l

Understanding Corporate Communication

This book focuses on corporate communications as the art and craft of managing a company's behaviour and effective communication in society. It examines corporate communications' theoretical and applied aspects, featuring reference to global research, reputational cases and practical models.

Reputation management : the key to successful public relations, corporate com…

The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This edition is updated throughout, including current information on digital media, new global examples, and a renewed emphasis on organization…

Social Media Campaigns : strategies for public relations and marketing. Third…

This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today's communications professionals. Includes Index

Public Relations. Second Edition

Edition

Second Edition

ISBN/ISSN

9780230549302

Collation

-

Series Title

-

Call Number

659.2 Dav p

Effective public relations. Ninth Edition

Bibliografi dan indeks

Media public relations

Edition

-

ISBN/ISSN

9786022622239

Collation

199 p.

Series Title

-

Call Number

659.2 Hid m