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Found 2 from your keywords: author=Coombs, W. Timothy, 196...
cover
A primer crisis communication theory : the fusion of theory and practice
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Frandsen, Finn, 1965-Coombs, W. Timothy, 1960-Johansen, Winni, 1954-

The book begins with an extended discussion of applied theory, including the theory building process, to help the reader appreciate how theory can connect to the practice of crisis communication. This discussion is followed by chapters each explaining a theory and using an evidence-based approach to explore how that theory illuminates and applies to crisis communication practice.

Edition
-
ISBN/ISSN
9781032745794
Collation
x, 208 p. ; 29 cm.
Series Title
-
Call Number
658.408 Fra p
cover
PR strategy and application : managing influence
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Holladay, Sherry J.Coombs, W. Timothy, 1960-

PR Strategy and Application is a comprehensive text that situates Public Relations in a context for the 21 st century, as a set of tools not just for the advertising executive and the reputation manager, but also for the activist, the diplomat, the crisis manager, and the homeland security officer.Explores the ways that PR pervades our culture and society with both positive and negative effects…

Edition
-
ISBN/ISSN
9781405144070
Collation
viii, 358 p.
Series Title
-
Call Number
659.2 Coo p