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Found 2 from your keywords: author=Coombs, W. Timothy, 196...
cover
A primer crisis communication theory : the fusion of theory and practice
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Frandsen, Finn, 1965-Coombs, W. Timothy, 1960-Johansen, Winni, 1954-

The book begins with an extended discussion of applied theory, including the theory building process, to help the reader appreciate how theory can connect to the practice of crisis communication. This discussion is followed by chapters each explaining a theory and using an evidence-based approach to explore how that theory illuminates and applies to crisis communication practice.

Edition
-
ISBN/ISSN
9781032745794
Collation
x, 208 p. ; 29 cm.
Series Title
-
Call Number
658.408 Fra p
cover
PR strategy and application : managing influence
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Holladay, Sherry J.Coombs, W. Timothy, 1960-

Offers a clear explanation of the traditional role of PR, while also includes extensive discussions of exciting contemporary issues often neglected in other texts, including transparency, corporate social responsibility, reputation managemnet, activism, risk communication and social marketing

Edition
-
ISBN/ISSN
9781405144070
Collation
viii, 358 p.
Series Title
-
Call Number
659.2 Coo p