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A first look at communication theory. Eleventh edition
"If you're already familiar with A First Look at Communication Theory and understand the approach, organization, and main features of the book, you may want to jump ahead to the "Major Changes in the Tenth Edition" section. For those who are new to the text, reading the entire preface will give you a good grasp of what you and your students can expect. A Balanced Approach to Theory Selection. W…
- Edition
- Eleventh edition
- ISBN/ISSN
- 9781265209247
- Collation
- -
- Series Title
- -
- Call Number
- 302.201 Gri f
A primer on partial least squares structural equations modeling (PLS-SEM). Th…
"The third edition of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) guides readers through learning and mastering the techniques of this approach in clear language. Authors Joseph H. Hair, Jr., G. Tomas M. Hult, Christian Ringle, and Marko Sarstedt use their years of conducting and teaching research to communicate the fundamentals of PLS-SEM with limited emphasis on e…
- Edition
- Third Edition, 2022
- ISBN/ISSN
- 9781544396408
- Collation
- xx, 363 p.
- Series Title
- -
- Call Number
- 511.42 Hai p
Sculpting the Blender way : explore Blender's 3D sculpting workflows and late…
Get started with the latest sculpting features in Blender 3D and learn key sculpting workflows such as Dynotopo, Voxel Remesher, QuadriFlow, and Multiresolution Key Features: Use Blender's core sculpting workflows: basic sculpting, Dynotopo, Voxel Remesher, QuadriFlow, and Multiresolution Learn how to use and customize Blender's sculpting brushes to create fantastic art effortlessly Explore com…
- Edition
- -
- ISBN/ISSN
- 9781801073875
- Collation
- -
- Series Title
- -
- Call Number
- 006.693 Gre s
Journalists and job loss
Journalists and Job Loss explores the profound disruption of journalism work in the 21st century's networked digital media environment. The chapters analyse how journalists have experienced and navigated job loss, re-employment, career change and career re-invention as traditional patterns of newsroom employment give way to occupational change, income insecurity and precarious work in journalis…
- Edition
- -
- ISBN/ISSN
- 9780367344047
- Collation
- -
- Series Title
- Routledge research in journalism
- Call Number
- 070.4023 Mar j
Digital strategies : data-driven public relations, marketing, and advertising
Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the fie…
- Edition
- -
- ISBN/ISSN
- 9780190925390
- Collation
- 249 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.872 Lut d
Advanced multitrait-multimethod analyses for behavioral and social sciences
This book summarizes a range of new analytic tools for multitrait-multimethod (MTMM) data. Providing an expository yet accessible approach to cutting-edge developments for MTMM analysis, a selection of quantitative researchers reveal their recent contributions to the field including non-technical summaries and empirical examples. The contributions inform quantitative social scientists of some o…
- Edition
- -
- ISBN/ISSN
- 9780367336424
- Collation
- -
- Series Title
- -
- Call Number
- 300.721 Hel a
Data analytics and visualization in quality analysis using Tableau
The purpose of this book is to help quality practitioners perform effective quality control and analysis using Tableau software, a user-friendly data analytics and visualization software. It covers basic introduction to quality analysis, features and functions and step-by-step instructions to use Tableau.
- Edition
- First edition
- ISBN/ISSN
- 9780367744144
- Collation
- -
- Series Title
- -
- Call Number
- 006.66 Hwa d
Mass communication theory : foundations, ferment, and future. Eighth Edition
Accessible, balanced, and enhanced by vivid examples and graphics, this market-leading text has introduced thousands of young scholars to the discipline over two decades. Mass Communication Theory: Foundations, Ferment, and Future, Eighth Edition, provides a complete and detailed overview of mass communication theory to the present, offering thorough, up-to-date, and effective coverage of both …
- Edition
- Eighth Edition
- ISBN/ISSN
- 9780190942779
- Collation
- 426 p. ; 24 cm.
- Series Title
- -
- Call Number
- 302.2301 Bar m
Understanding digital marketing : marketing strategies for engaging the digit…
In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends. Clear, informative and packed with case studies and examples, it gives an essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more.
- Edition
- Fifth Edition
- ISBN/ISSN
- 9781789666014
- Collation
- 426 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.872 Rya u
Entrepreneurial finance. Seventh Edition
Using an inviting presentation, this book emphasizes sound financial management practices as you learn how to secure financing, use business cash flow models and strategically position your early-stage company. You also learn to interact effectively with financial institutions and regulatory agencies that can impact venture growth and ensure liquidity for investors.
- Edition
- Seventh Edition
- ISBN/ISSN
- 9789814986229
- Collation
- 696 p. ; 26 cm.
- Series Title
- -
- Call Number
- 658.15 Lea e
The golden age of data media analytics in study & practice
This book summarizes the insights of analytics practitioners regarding the current state of legacy media analysis and social media analytics. Topics covered include the evolution of media technologies, the teaching of media measurement and analytics, the transition taking place in media research, and the use of media analytics to answer meaningful questions, drive content creation, and engage w…
- Edition
- -
- ISBN/ISSN
- 9781032176437
- Collation
- 278 p. ; 26 cm.
- Series Title
- Electronic Media Research Series
- Call Number
- 070.5 Gra g
Postphenomenology and Imaging : How to Read Technology
This edited collection explores the distinctive contributions of postphenomenological perspectives toward imaging in science, medicine, and everyday life. With its original empirical investigations of imaging across a variety of fields, the book expands our conceptual framework for understanding images
- Edition
- -
- ISBN/ISSN
- 9781793604552
- Collation
- 320 p. ; 23 cm.
- Series Title
- Postphenomenology and the philosophy of technology
- Call Number
- 302.23 Fri p
Strategic communication : public relations at work
This complete introduction to the fundamentals of communication and public relations presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin ...
- Edition
- -
- ISBN/ISSN
- 9781760876432
- Collation
- -
- Series Title
- -
- Call Number
- 659.2 Joh s
Investigative journalism : context and practice. Third Edition
This third edition maps the new world of investigative journalism, where technology and globalisation have connected and energised journalists, whistle-blowers and the latest players, with far-reaching consequences for politics and business worldwide. In this new edition, expert contributors demonstrate how crowdsourcing, big data, globalisation of information, and changes in media ownership an…
- Edition
- Third Edition
- ISBN/ISSN
- 9780367182489
- Collation
- -
- Series Title
- -
- Call Number
- 070.43 Bur i
Social media marketing. Fourth Edition
A fully updated edition of the award winning textbook for social media marketing. With new case studies on a number of brands including TikTok, Puma and Nespresso and an updated companion website, this book is a must for anyone studying social media marketing.
- Edition
- Fourth Edition
- ISBN/ISSN
- 9781529731989
- Collation
- -
- Series Title
- -
- Call Number
- 658.872 Tut s
Marketing communications : a European perspective. Seventh Edition
Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context.
- Edition
- Seventh Edition, 2021
- ISBN/ISSN
- 9781292327891
- Collation
- -
- Series Title
- -
- Call Number
- 658.802 Pel m
Creative Brief Blueprint
In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy.
- Edition
- -
- ISBN/ISSN
- 9781098390457
- Collation
- -
- Series Title
- -
- Call Number
- 659.1 Mct c
Digital disruption in marketing and communications : a strategic and organiza…
This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional approaches to successfully face the upcoming challenges. They must learn how to innovate and change things when they go well. New emerging technologies such as AI and IoT are the new frontiers of the digital transformation that are radically changing the way c…
- Edition
- -
- ISBN/ISSN
- 9781032087917
- Collation
- -
- Series Title
- -
- Call Number
- 658.802 Mag d
Influential internal communication : steamline your corporate communication t…
Streamline your internal communications and enjoy the benefits of increased employee engagement and improved corporate communications in even the most stressful, time-sensitive situations.
- Edition
- -
- ISBN/ISSN
- 9781789666137
- Collation
- -
- Series Title
- -
- Call Number
- 658.45 Fie i
Big data and social science : a practical guide to methods and tools. Second …
Big Data and Social Science: Data Science Methods and Tools for Research and Practice, Second Edition shows how to apply data science to real-world problems, covering all stages of a data-intensive social science or policy project. Prominent leaders in the social sciences, statistics, and computer science as well as the field of data science provide a unique perspective on how to apply modern s…
- Edition
- Second Edition
- ISBN/ISSN
- 9780367568597
- Collation
- -
- Series Title
- -
- Call Number
- 300.2856312 Fos b
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