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Found 2 from your keywords: author=Sparks, Glenn Grayson
cover
A first look at communication theory. Eleventh edition
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Sparks, Glenn GraysonGriffin, Emory A.Ledbetter, Andrew

"If you're already familiar with A First Look at Communication Theory and understand the approach, organization, and main features of the book, you may want to jump ahead to the "Major Changes in the Tenth Edition" section. For those who are new to the text, reading the entire preface will give you a good grasp of what you and your students can expect. A Balanced Approach to Theory Selection. W…

Edition
Eleventh edition
ISBN/ISSN
9781265209247
Collation
-
Series Title
-
Call Number
302.201 Gri f
cover
Media effects research : a basic overview. Fifth Edition
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Sparks, Glenn Grayson

Packed with current examples and the latest research available, MEDIA EFFECTS RESEARCH: A BASIC OVERVIEW, 5e, offers a comprehensive introduction to the study of mass media's effects on society. Using an engaging personal narrative style, the author presents media theories in the context of current research findings-giving readers a clear understanding of how the effects of mass media are measu…

Edition
Fifth Edition
ISBN/ISSN
9781305077478
Collation
348 p. ; 24 cm.
Series Title
-
Call Number
302.23 Spa m