Marketing : real people, real choices. Ninth Edition

For undergraduate Principles of Marketing courses. Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really …

Marketing communications : fame, influencers and agility. Ninth Edition

Edition

Ninth Edition

ISBN/ISSN

9781292400327

Collation

628 p. ; 27 cm.

Series Title

-

Call Number

658.802 Fil m

Integrated advertising, promotion & marketing communications. Eighth Global E…

For advertising courses. Integrated advertising and marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps studen…

Marketing Strategy: a Decision - Focused Approach. Eighth Edition

Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic …

Marketing management : an Asian perspective. Seventh Edition

For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

International marketing. Seventeenth Edition

This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website listing, helping to provide updates to text content in this continually changing field.

Electronic commerce 2012 : a managerial and social networks perspectives. Sev…

Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks - all from a managerial perspective.

Marketing research : an applied orientation. Seventh Global Edition

Edition

Seventh Global Edition

ISBN/ISSN

9781292265636

Collation

-

Series Title

-

Call Number

658.83 Mal m

Marketing for hospitality and tourism. Seventh Edition

The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.

Digital business and e-commerce management : strategy, implementation and pra…

This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good b…

Marketing real people, real choice. Sixth Edition

Previous ed. entered under: Solomon, Michael R.

Marketing Management. Sixth Edition

Marketing Management: A Strategic Decision-Making Approach 6th Edition concentrates on strategic decision making. This approach sets Mullins apart from other texts which place greater emphasis on description of marketing phenomena rather than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This 6th Edition continues to be the most …

Digital marketing : strategy, implementation and practice. Sixth Edition

Now in its sixth edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.

The media handbook : a complete guide to advertising media selection, plannin…

The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how advertising in various media is planned, bought, and sold by today¿s industry professionals. Author Helen Katz looks at th…

Social marketing : influencing behaviors for good. Fifth Edition

Turning Principle into Practice Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a preeminent lecturer,…

Sales promotion : how to create and implement campaigns that really work. Fif…

-how to be creative --

Integrated marketing communications : strategic planning perspectives. Fourth…

Integrated Marketing Communications presents essential elements of integrated marketing communications in a clear, concise, and informative manner. The book is written in a straightforward, easy-to-understand manner and is full of examples and illustrations that students will quickly identify with.

Basic marketing research : Integration of social media. Fourth Edition

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills

Digital marketing : a practical approach. Fourth Edition

Edition

Fourth Edition

ISBN/ISSN

9780367706593

Collation

355 p. ; 25 cm.

Series Title

-

Call Number

658.84 Cha d

Marketing communications. Fourth Edition

Edition

Fourth Edition

ISBN/ISSN

9781529781212

Collation

415 p. ; 26 cm.

Series Title

-

Call Number

658.802 Ega m