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Found 2 from your keywords: author=Walker, Orville C
cover
Marketing Strategy: a Decision - Focused Approach. Eighth Edition
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Mullins, John WWalker, Orville C

Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic …

Edition
Eighth Edition
ISBN/ISSN
9781259010903
Collation
-
Series Title
-
Call Number
658.802 Mul m
cover
Marketing management : a strategic decision-making approach, eighth edition
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Mullins, John WWalker, Orville C

The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small. Drawing on its authors' wealth of entrepr…

Edition
eighth edition
ISBN/ISSN
9780071326377
Collation
-
Series Title
-
Call Number
658.8 Wal m