Filter by
Marketing Strategy: a Decision - Focused Approach. Eighth Edition
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic …
- Edition
- Eighth Edition
- ISBN/ISSN
- 9781259010903
- Collation
- -
- Series Title
- -
- Call Number
- 658.802 Mul m
Marketing Management. Sixth Edition
Marketing Management: A Strategic Decision-Making Approach 6th Edition concentrates on strategic decision making. This approach sets Mullins apart from other texts which place greater emphasis on description of marketing phenomena rather than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This 6th Edition continues to be the most …
- Edition
- Sixth Edition
- ISBN/ISSN
- 9780073529820
- Collation
- 533 p.
- Series Title
- -
- Call Number
- 658.82721 Mul m
Marketing management : a strategic decision-making approach, eighth edition
The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small. Drawing on its authors' wealth of entrepr…
- Edition
- eighth edition
- ISBN/ISSN
- 9780071326377
- Collation
- -
- Series Title
- -
- Call Number
- 658.8 Wal m
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography