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Found 2 from your keywords: author=Katz, Helen
cover
The media handbook : a complete guide to advertising media selection, plannin…
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Katz, Helen

The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how advertising in various media is planned, bought, and sold by today¿s industry professionals. Author Helen Katz looks at th…

Edition
6th edition
ISBN/ISSN
9781138689169
Collation
xx, 231 p. ; 24 cm.
Series Title
-
Call Number
302.23 Kat t
cover
The media handbook : a complete guide to advertising media selection, plannin…
Comment Share
Katz, Helen

Written as an introduction to the media planning and buying process, this handbook should help the college student gain a clearer understanding of the media and how it fits into the overall marketing process. It should also be useful for those working in the advertising or media industries.

Edition
Third Edition
ISBN/ISSN
9781410613974
Collation
189 p.
Series Title
-
Call Number
302.23 Kat t