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Found 2 from your keywords: author=Makens, James
cover
Marketing for hospitality and tourism. Seventh Edition
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Kotler, PhilipBowen, JohnMakens, JamesBaloglu, Seyhmus

The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.

Edition
Seventh Edition
ISBN/ISSN
9781292156156
Collation
658 p. ; 29 cm.
Series Title
-
Call Number
647.9406 Kot m
cover
Marketing for Hospitality and Tourism. Sixth Edition
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Kotler, PhilipBowen, John T.Makens, James C.

Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a globa…

Edition
Sixth Edition
ISBN/ISSN
9780133382129
Collation
682 p. ; 30 cm.
Series Title
-
Call Number
647.9406 Kot m