Build your community : turn your connections into a powerful online community

Build Your Customer Community is your step-by-step guide to start your community, delight your members, and reap the rewards. You're going to learn why smart businesses have community members telling them exactly what they want to buy, help co-develop their products with them, and use their community as a testbed for marketing ideas before any major campaign.

The community manager's playbook : how to build brand awareness and customer …

Companies now have the unprecedented opportunity to integrate their brand’s messaging into the everyday lives of their target audiences. But while supporting the growth of online communities should be at the top of every company’s priority list, all too often it falls by the wayside. That’s why brand strategy expert and digital marketer Lauren Perkins wrote The Community Manager’s Playb…

CRM at the speed of light : social CRM strategies, tools, and techniques for …

Edition

Fourth Edition

ISBN/ISSN

9780071590457

Collation

662 p. ; 23 cm.

Series Title

-

Call Number

658.812 Gre c

Likeable social media : how to delight your customers, create an irresistible…

THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketin…

Managing customer relationships : a strategic framework. Second Edition

MANAGING CUSTOMER RELATIONSHIPS A Strategic Framework Praise for the first edition: "Peppers and Rogers do a beautiful job of integrating actionable frameworks, the thinking of other leaders in the field, and best practices from leading-edge companies. "—Dr. Hugh J. Watson, C. Herman and Mary Virginia Terry Chair of Business Administration, Terry College of Business, University of Georgia "Pe…

Best practices : Building your business with customer-focused solutions

For the past five years, Arthur Andersen has been gathering, sorting, and condensing data from the world-class companies it works with to compile its Global Best Practices Database. Now, for the first time, Arthur Andersen shares its understanding of how more than forty best-practices companies focus on their customers, create growth, reduce cost and increase profits. Managers of any business i…

Key account management

Edition

-

ISBN/ISSN

3478224403

Collation

291 hlm, ; 25 cm.

Series Title

-

Call Number

658.8122 Sid k

Brand storytelling : put customers at the heart of your brand story. Second E…

From this book, we learn how to engage consumers through emotive storytelling to humanize your brand and achieve business growth. Index : page 233-238

Managing customer experience and relationships : a strategic framework. Third…

Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul. By gaining a deep understanding of this critical dynamic, you'll become better able to build and manage the custo…

Customer relationship management : concepts and technologies. Third Edition

"This much-anticipated new edition of the bestseller Customer Relationship Management provides a comprehensive and balanced review of CRM, now with substantial revisions responding to the recent changes in CRM practice. The book explains what CRM is, the benefits it delivers, the contexts in which it is used, the technologies that are deployed, and how it can be implemented. Both theoretically …

Building brand communities : how organizations succeed by creating belonging

This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Appendix : page 193-215. Notes : page 216-226. Glossary : page 227-230. Bibliography : page 231-232. Index : page 235-244.

The cult of the customer : create an amazing customer experience that turns s…

In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won’t forget. Author Shep Hyken has spent twenty-five years studying great companies and the evangelists they create. In The Cult of the Customer, Hyken shows how to design a strategy that leads both customers and employees through five distinc…

Customer service : a practical approach. Sixth Pearson New International Edition

For undergraduate courses in Customer Service, Training and Development, and Service Marketing; also as a supplement for a course in Marketing Principles. The market-leader, Customer Service: A Practical Approach, Sixth Edition, goes beyond providing reasons why customer service is important to defining proven methods for creating customer service excellence. Using a hands-on approach, it cover…

Love thy customer : creating delight, preventing dissatisfaction, and pleasin…

Two bestselling authors deliver proven tactics for exceptional customer service in today's consumer-driven market.

Customer relationship management. Second Edition

This text gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle. It contains case studies and questions at the end of each chapter to test understanding. It has coverage of the strategic, or…

User research : improve product and service design and enhance your UX resear…

This book tells how to Put the consumer back into the heart of your campaigns with this bestselling guide to user experience and research, offering practical and straightforward advice on the most up-to-date research methods. Index: page 317-323.

Value proposition design : how to create products and services customers want

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to …

Talk To Your Customer This Way

Edition

-

ISBN/ISSN

9786020439037

Collation

-

Series Title

-

Call Number

658.8122 Lia t

Lean customer development : building products your customers will buy

Learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the "ah-ha!" moments that inspire truly great products. Lean how to: validate or invalidate your hypothesis by talking to the right people, learn how to conduct successful customer interviews play-by-play, dete…

Wow service is care

"""Perilaku konsumen kini telah berubah! Dalam proses pembelian, dulu konsumen melalui empat tahapan: Aware, Attitude, Act, dan Act Again. Di zaman internet dan smartphone, perilaku konsumen kini menjadi: Aware, Appeal, Ask, Act, dan Advocate. Perubahan perilaku konsumen ini tentunya harus ditanggapi dengan perubahan di sisi perusahaan juga. Tenaga pelayanan adalah salah satu posisi yang sangat…