Excellent Career Begins with Excellent Education

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Found 1 from your keywords: author=Bernarda, Gregory

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Value proposition design : how to create products and services customers want

Osterwalder, Alexander Pigneur, Yves Smith, Alan Bernarda, Gregory

In this book, you'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Glossary : page 276-277. Index : page 282-290.

Edition: -
ISBN/ISSN: 9781118968055
Collation: xxv, 290 p. ; 19 cm.
Series Title: The Strategyzer Series
Call Number: 658.81221 Ost v

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