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Found 2 from your keywords: author=Peppers, Don
cover
Managing customer relationships : a strategic framework. Second Edition
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Peppers, Don

MANAGING CUSTOMER RELATIONSHIPS A Strategic Framework Praise for the first edition: "Peppers and Rogers do a beautiful job of integrating actionable frameworks, the thinking of other leaders in the field, and best practices from leading-edge companies. "—Dr. Hugh J. Watson, C. Herman and Mary Virginia Terry Chair of Business Administration, Terry College of Business, University of Georgia "Pe…

Edition
Second Edition
ISBN/ISSN
9780470423479
Collation
512 p. ; 26 cm.
Series Title
-
Call Number
658.812 Pep m
cover
Managing customer experience and relationships : a strategic framework. Third…
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Peppers, DonRogers, Martha

Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul. By gaining a deep understanding of this critical dynamic, you'll become better able to build and manage the custo…

Edition
Third Edition
ISBN/ISSN
9781119236252
Collation
XXIV, 600 p. ; 25 cm.
Series Title
-
Call Number
658.812 Pep m