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Found 1 from your keywords: author=Rogers, Martha
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Managing customer experience and relationships : a strategic framework. Third…
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Peppers, DonRogers, Martha

Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul. By gaining a deep understanding of this critical dynamic, you'll become better able to build and manage the custo…

Edition
Third Edition
ISBN/ISSN
9781119236252
Collation
XXIV, 600 p. ; 25 cm.
Series Title
-
Call Number
658.812 Pep m