Filter by

  • Publication Year
  • Availability
  • Attachment
  • Collection Type
    See More
  • General Material Designation
    See More
  • Location
  • Language
    See More
Found 2 from your keywords: author=Buttle, Francis
cover
Customer relationship management : concepts and technologies. Third Edition
Comment Share
Buttle, Francis

"This much-anticipated new edition of the bestseller Customer Relationship Management provides a comprehensive and balanced review of CRM, now with substantial revisions responding to the recent changes in CRM practice. The book explains what CRM is, the benefits it delivers, the contexts in which it is used, the technologies that are deployed, and how it can be implemented. Both theoretically …

Edition
Third Edition
ISBN/ISSN
9781138789838
Collation
-
Series Title
-
Call Number
658.812 But c
cover
Hospitality marketing : an introduction. Third Edition
Comment Share
Buttle, FrancisBrookes, MaureenBowie, DavidMariussen, Anastasia

Ideal for those new to the topic of marketing, this book discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry.

Edition
Third Edition
ISBN/ISSN
9781138927483
Collation
410 p. ; 25 cm.
Series Title
-
Call Number
647.9406 Bow h