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Found 1 from your keywords: author=Peelen, Ed
cover
Customer relationship management. Second Edition
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Peelen, EdBeltman, Rob

This text gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle. It contains case studies and questions at the end of each chapter to test understanding. It has coverage of the strategic, or…

Edition
Second Edition
ISBN/ISSN
9780273774952
Collation
-
Series Title
-
Call Number
658.812 Pee c