Digital disruption in marketing and communications : a strategic and organiza…

This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional approaches to successfully face the upcoming challenges. They must learn how to innovate and change things when they go well. New emerging technologies such as AI and IoT are the new frontiers of the digital transformation that are radically changing the way c…

The new rules of marketing & PR : how to use social media, online video, mobi…

Edition

Sixth Edition

ISBN/ISSN

9781119362418

Collation

426 p. ; 24 cm.

Series Title

-

Call Number

658.872 Sco n

Global marketing. Eighth Edition

Edition

Eighth Edition

ISBN/ISSN

9781292017389

Collation

608 p. ; 28 cm.

Series Title

-

Call Number

658.84822 Kee g

Marketing management : an Asian perspective. Seventh Edition

Edition

Seventh Edition

ISBN/ISSN

9781292089584

Collation

845 p. ; 28 cm.

Series Title

-

Call Number

658.802 Kot m

Principles of marketing : an Asian perspective. Fourth Edition

Edition

Fourth Edition

ISBN/ISSN

9781292089669

Collation

750 p. ; 28 cm.

Series Title

-

Call Number

658.870095 Kot p

Strategic market management. Eleventh Edition

Edition

Eleventh Edition

ISBN/ISSN

9781119441434

Collation

380 p. ; 24 cm.

Series Title

-

Call Number

658.802 Aak s

Services marketing : people, technology, strategy. Eighth Edition

Edition

Eighth Edition

ISBN/ISSN

9781944659011

Collation

-

Series Title

-

Call Number

658.8 Lov s

Blue ocean shift : beyond competing : proven steps to inspire confidence and …

Edition

-

ISBN/ISSN

9780316314046

Collation

322 p. ; 24 cm.

Series Title

-

Call Number

658.802 Kim b

Repositioning : marketing in an era of competition, change, and crisis

Edition

-

ISBN/ISSN

9780071635592

Collation

217 p. ; 23 cm.

Series Title

-

Call Number

659.111 Tro r

The practical pocket guide to account planning

Edition

-

ISBN/ISSN

9780989284905

Collation

138 p. ; 20 cm.

Series Title

-

Call Number

657.4 Koc p

The brand mapping strategy : design, build, and accelerate your brand

Edition

-

ISBN/ISSN

9781599185897

Collation

xxi, 178 p. ; 23 cm.

Series Title

-

Call Number

658.827 Lel t

Importing and exporting : 24 lessons to get you started

Buku Hibah dari BI