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Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth
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: Kim, W. Chan -
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Marketing management : an Asian perspective 7th Ed.
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: Kotler, Philip - Keller, Kevin Lane - Ang, Swee Hoon - Leong, Siew Meng - Tan, Chin Tiong -
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Services marketing : people, technology, strategy 8th Ed.
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: Wirtz, Jochen - Lovelock, Christopher H -
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Strategic market management Ed 11
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: Aaker, David A. - Moorman, Christine -
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Principles of marketing : an Asian perspective
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: Kotler, Philip - Armstrong, Gary - Ang, Swee Hoon - Leong, Siew Meng -
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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly 6th Ed.
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: Scott, David Meerman -
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Repositioning : marketing in an era of competition, change, and crisis
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: Trout, Jack - Rivkin, Steve -
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The practical pocket guide to account planning
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: Kocek, Chris -
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Global marketing 8th ed
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: Keegan, Warren J. - Green, Mark C. -
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The brand mapping strategy : design, build, and accelerate your brand
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: Leland, Karen -
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Importing and exporting : 24 lessons to get you started
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: Ioppolo, Sebastian -
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