Excellent Career Begins with Excellent Education

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Found 1 from your keywords: author=Keegan, Warren J.

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Global marketing. Eighth Edition

For undergraduate and graduate courses in global marketing The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing. MyMarketingLab for Global Marketing is a total learning package. MyMarketingLab is an online homework, tutorial, …

Edition: Eighth Edition
ISBN/ISSN: 9781292017389
Collation: 608 p. ; 28 cm.
Series Title: -
Call Number: 658.84822 Kee g

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