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Found 3 from your keywords: author=Trout, Jack
cover
Trout on strategy : capturing mindshare, conquering markets
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Trout, Jack

Publisher Description

Edition
-
ISBN/ISSN
0071437940
Collation
159 p.
Series Title
-
Call Number
658.401222 Tro t
cover
Positioning : the battle for your mind
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Ries, AlTrout, Jack

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:…

Edition
-
ISBN/ISSN
9780071373586
Collation
213 p. ; 21 cm.
Series Title
-
Call Number
659.1 Rie p
cover
Repositioning : marketing in an era of competition, change, and crisis
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Trout, JackRivkin, Steve

The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode. Repositioning shows you how to adapt, c…

Edition
-
ISBN/ISSN
9780071635592
Collation
217 p. ; 23 cm.
Series Title
-
Call Number
659.111 Tro r