Excellent Career Begins with Excellent Education

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Found 1 from your keywords: author=Lovelock, Christopher H

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Services marketing : people, technology, strategy. Eighth Edition

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedago…

Edition: Eighth Edition
ISBN/ISSN: 9781944659011
Collation: -
Series Title: -
Call Number: 658.8 Lov s

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