Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth

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Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth

Statement of Responsibility

Author(s)

Kim, W. Chan - Personal Name

Grade (for Thesis)

Edition

Call Number

658.802 Kim b

ISBN/ISSN

9780316314046

Subject(s)

BUSINESS
Marketing -- Management
NEW PRODUCTS
MARKET SEGMENTATION

Classification

658.802

Series Title

GMD

Text

Language

Publisher

Hachette Books

Publishing Year

2017

Publishing Place

New York

Collation

322 p. ; 24 cm.

Specific Detail Info

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