Planning and managing public relations campaigns : a strategic approach. Thir…

Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a program…

Advertising media planning : a brand management approach. Fourth Edition

The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions. Full of current brand examples, the book is a "must-…

How designers think : the design process demystified. Fourth Edition

The author, a designer and psychologist, shows that the design process involves a variety of different thinking modes. He argues that design skills can be acquired, practised and improved in the same manner as learning a musical instrument.

Critical thinking : a student's introduction. Fifth Edition

Edition

Fifth Edition

ISBN/ISSN

9781259074035

Collation

483 p. ; 23 cm.

Series Title

-

Call Number

160 Bas c

Media ethics : cases and moral reasoning. Eleventh Edition

Media Ethics: Cases and Moral Reasoning challenges readers to think analytically about ethical situations in mass communication through original case studies and commentaries about real-life media experiences. This text provides a comprehensive introduction to the theoretical principles of ethical philosophies, facilitating ethical awareness. It introduces the Potter Box, with its four dimensio…

The practice of social research. Fourteenth Edition

Edition

Fourteenth Edition

ISBN/ISSN

9781305104945

Collation

566 p. ; 27 cm.

Series Title

-

Call Number

300.72 Bab p

Video production handbook. Fifth Edition

Shows the full production process from inception of idea to final distribution

Advertising & IMC : principles & practice. Tenth Edition

For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing …

Advertising: Principles & Practice. Eighth Edition

This introduction to both the theory and practice of advertising provides important insights into how advertising is done.

Convergence culture : where old and new media collide

Addresses, among other things, the promise and perils of Web 2.0 and the rise of YouTube. This book provides an introduction to the world where every story gets told and every brand gets sold across multiple media platforms

Public relations writing : pendekatan teoretis dan praktis

Edition

-

ISBN/ISSN

9793782242

Collation

244 p.

Series Title

-

Call Number

659.2 Iri p

Public relations writing : teknik produksi media public relations dan publisi…

Edition

Edisi Kedua

ISBN/ISSN

9786029413083

Collation

294 p

Series Title

-

Call Number

659.2 Kri p

Human communication : the basic course. Thirteenth Edition

Provides a thorough foundation in the theory, research, and skills of communication Human Communication: The Basic Course provides an in-depth look at the concepts and principles of human communication, emphasizing public speaking, interpersonal communication, and small group communication. Designed to allow flexibility in teaching approaches, Human Communication: The Basic Course offers instru…

Reputation management : the key to successful public relations and corporate …

Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputati…

Reputation management : the key to successful public relations and corporate …

Edition

Fourth Edition

ISBN/ISSN

9780815376972

Collation

438 p. ; 27 cm.

Series Title

-

Call Number

659.2 Doo r

The theory and practice of change management. Fifth Edition

Providing an examination of the key theoretical perspectives on organisational change, this text clearly demonstrates how the various themes can be applied within organisations to deal with the issues arising from organisational change.

Foodservice management : principles and practices. Thirteenth Edition

This is today's most comprehensive, current, and practical overview of foodservice operations and the business principles needed to manage them successfully. The book covers all core topics, including food safety, organizational design, human resources, performance improvement, finance, equipment, design, layout, and marketing.

Panduan makan-makan & jalan jalan ala jalan sutra: satu keluarga sejuta cita …

Account of member of JalanSutra community on cullinary and tourism places in Indonesia and abroad.

Digital Multimedia. Third Edition.

A new edition of the bestselling book that covers the basic principles of digital multimedia Digital multimedia combines text, graphics, video, animation, sound, and other components and presents endless options and potential for computer users. This new edition of a perennial bestseller serves as an ideal foundation to the basic principles of each media type and describes their digitization an…

Front office management in hospitality lodging operations. Third Edition

An Instructor's Manual is available to institutions adopting the book. Please contact: [email protected] Front Office Management in Hospitality Lodging Operations offers comprehensive coverage of topics related to front office operations, including a review of technologies currently in use, and an array of situations students and professionals re bound to find on the job. Written with the fut…